Berkshire Lightscapes announces LED Lighting Demo on the Facade of 100 North Street

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For Immediate Release
Pittsfield, MA – Berkshire Lightscapes, in conjunction with Philips Lighting and Performance ECM, is thrilled to announce a dynamic display of colorful lighting on the façade of 100 North Street for the next ten nights. The public is encouraged to attend the demo, which will commence at 6:00 p.m. on Thursday, December 21, 2017, the darkest evening of the year.

“We believe this is a first for Pittsfield, and are excited that local stakeholders and the public will experience the impact that dynamic illumination can have on buildings, public spaces, streets and alleyways downtown,” said Elie Hammerling, founder of Berkshire Lightscapes and a downtown resident.

Philips, the world’s largest lighting company, has been the leader in the design of intelligent LED lighting systems in cities of all sizes. The lighting system used will be similar to those seen in bigger cities like New York and San Francisco where these light arrays have created safer, more walkable spaces and tend to draw more people downtown after dark.

Pete Yetman, a local electrical contractor and owner of Performance ECM, will install the state-of-the art, digitally-managed LED lighting system on the historic façade of the former First Agricultural Bank.

“We’re hopeful this lighting demonstration will lead to Berkshire Lightscapes and area stakeholders working together to find the funds needed to sequence a series of lightscapes initially downtown and then throughout Pittsfield,” said Hammerling.

Berkshire Lightscapes envisions this undertaking as a multi-year effort, building upon the 10+ years of downtown beautification and economic development.

Elie Hammerling, Berkshire Lightscape Founder/Coordinator
413-499-3412 •

About Berkshire Lightscapes
Founded in 2016, Berkshire Lightscapes is committed to creating a series of lightscapes throughout Pittsfield to illuminate, brighten and energize Pittsfield’s buildings, streets, and public spaces in tastefully chosen, artistic LED lighting.

In addition to Hammerling, steering committee members include Laurie Mick (Community Development Department, City of Pittsfield), Regina Burgio, (Principal, RB Design Co.), Tim Burke (Milltown Capital), Peter Lafayette (former President of Downtown Pittsfield Inc.), Eric Hill (Actor/Director, Berkshire Theater Group) and Steve Oakes (Building Owner).

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